Real Work, Real Results
A selection of projects across web development, brand identity, digital advertising, and growth strategy — for businesses at different stages and in different sectors.
From Brief to Live: Building the MatchMates World Cup 2026 Predictor
MatchMates is a free FIFA World Cup 2026 prediction game — 104 matches, a competitive scoring system, private leagues, and a global leaderboard. We designed and built the full-stack web app from scratch.
What we delivered
- ✓Product scoping, UX design, and technical architecture
- ✓Full-stack web app: React front end, Node.js API, PostgreSQL database
- ✓Auth system — sign up, sign in, session management
- ✓Score prediction engine for all 104 World Cup matches with auto-lock at kickoff
Outcome
App live at matchmatessports.com ahead of the 2026 World Cup. Users can predict all 104 matches, compete in private leagues against friends and colleagues, and track standings on a global leaderboard — free to play, no subscription required.
MatchMates
Sports Tech · London
More work
Website Rebuild and Brand Refresh for a 4-Site Restaurant Group
An independent restaurant group with four London locations had grown without a coherent digital presence. Each site had a different look, booking was done by phone, and their website was several years out of date.
Outcome
Online table bookings increased substantially within the first three months post-launch. The group now has a consistent brand identity across all digital and physical touchpoints, and staff report that the new booking system has reduced admin time significantly.
Building a Consistent B2B Lead Pipeline for an Advisory Firm
A UK business advisory firm was generating new clients almost entirely through referrals and the founder's personal network. Growth had plateaued. They needed a repeatable, outbound-driven lead generation system.
Outcome
Within three months, the firm had a predictable pipeline of qualified conversations happening each week — something they had never had before. The LinkedIn content strategy established the founding partners as credible voices in their space, which improved the quality of inbound enquiries alongside outbound volume.
Brand Identity and Social Growth for a D2C Wellness Brand
FitPulse was a new UK direct-to-consumer wellness supplement brand with a strong product but no brand identity and no social presence. They needed to establish both from scratch and build an engaged community before their product launch.
Outcome
By launch day, FitPulse had built an engaged following and a clear brand identity. The pre-launch content campaign generated genuine interest and a waiting list before a single product was available to buy. Post-launch content has maintained consistent engagement with the community.
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